Paid Digital Advertising
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Our department is comprised of industry practitioners who pride themselves on understanding the full breadth and depth of media channels that drive business outcomes for brands. Media strategies often fail or succeed based on how well the channel-specific details have been planned out and accounted for, making these details something we care deeply about. The media division consists of several disciplines, including media planning, buying, and research, as well as reporting, analytics, and advertising technology.
Although organic search and social media are really appealing for for gaining visibility and traffic online at low-cost, they are often lacking in control and fiercely competitive.
What’s more, the big-six platforms like Facebook, Google, Instagram LinkedIn, Twitter and Youtube are looking to monetise their platforms, such that they are becoming ‘pay-to-play’ if you want to maximize visibility and response.
We believe that to maximise the effectiveness of your online marketing, all businesses should review the paid media options available which we feature in detail in our digital media ‘cheatsheet’. If you don’t advertise online already, we recommend you start with Google AdWords or Facebook while larger businesses will want to explore the Programmatic options.