We Are Strategic
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Big Bite Creative
We have one goal – to create content that speaks. And today, that can mean a whole lot of things in addition to simply meeting business objectives. Does it work within the budget? Will it work within the timeline? Does it work for target segmentation? What about the platform? And did we mention the budget?
We build brands for the now. But, what does that mean strategically? We start by analyzing who’s paying attention. In order to give runway for creative work that is relevant and impactful, we need to understand how and where particular people consume content. Ultimately, it’s consumer attention that informs how we execute.
We then action our learnings via “the ICE effect,” (Innovation, Creation, Education) a tight, collaborative triple threat between strategy, creative, and media. We start with rich intelligence, mined by our vision authoritarians, to provide the creative team with a human-centric, up-to-the-moment understanding of our audience. Media and creative then act on that shared understanding of the consumer vision and brand opportunity. And, we execute sinuously, testing and learning to understand what works, with whom, in the context of each platform. It’s an iterative process that allows us to multiply positive outcomes faster, more frequently, and to greater effect.